m:metrics published by bugis

bugis  2008/05/02 06:58 UTC


Widget name m:metrics


Short description
Mobile media measurement; Trusted intelligence for a mobile world.

Long description
Since introducing mobile media measurement in 2005 with the launch of M:Metrics MobiLens™, M:Metrics has continued to innovate ahead of the mobile curve to deliver valuable, timely data and insight.

Today, M:Metrics is the trusted source and recognized leader of mobile media measurement, with over 200 clients, multiple synchronized methodologies, and coverage in the US, EU5, and China.
The largest, most reliable monthly survey of mobile media consumers linked to device capabilities and content availability

Comparability of mobile consumption measures and methodologies across the US and EU5

Direct behavioral measurement of mobile consumers via metered mobile phones and log file analysis

Mobile advertising measurement via proprietary mobile ad collection technology

The largest study of Chinese mobile consumer

Language English
Category News
Tags phone mobile metrics users facts media statistics china