How to to Increase your Twitter Advertising Strategy

twitter advertising

Do you rely on Twitter for most of your marketing? Would you love to get more people engaged and respond to your tweets? The basics of increasing visibility and encourage engagement on Twitter is by knowing how to write tweets and the timing of publishing them. We shall go ahead and discuss eight necessary tips to have better tweets.

Tips to increase your twitter advertising strategy:

No Unnecessary links to the Tweets

Lots of research have found that when you publish tweets without links, then it attracts more engagement. This is because not very tweet has to include a link. If you are too generous with links, then when you have important links to share people won’t be eager to see them. Twitter is the greatest platform to create relationships with your followers, who are possible clients. Therefore, when you tweet few links, the followers will take more interested in the ones you tweet.

Hashtags.Twitter Hashtags

Hashtags are important to a tweet as they add context to it, but don’t overdo with hashtags. There are tools that can help to find the right hashtags for your tweets. Hashtagify and Rite Tag are excellent tools, you simply just type the topic and let it search. They give you results of the most relevant and popular hashtags you can use.

Shared Links to Have Images.

Any tweet that has an image or images, attracts a lot more engagement than tweets without images. This is because the human eyes are attracted more by visuals. Again, there are tools that can assist to get images that will suit any tweet. Twishot is an online image search tool that browses the internet and finds images you can use to share a link.

Use Proper Format when Tweeting.

Even in tweeting, you need to follow a format just like when constructing a sentence. Always begin with the text then add the link. If you have mentions, then include them ‘@mention’. Don’t make the mistake many do by using @mentions first, that tweet will only be seen by the @mentions you have chosen. Finally put in your hashtags and images.

Add to Quoted Tweets.

Twitter now has a great new ‘Quote Tweet’ function that gives you 116 characters when you retweet. The quoted tweet takes up the space of a link in your retweet. When you retweet another person’s tweet don’t just paraphrase, give it a new context. Add your own opinion or a new angle to provoke more engagements.


Time waits for no man. Always ensure you know where your follows are in the world to identify the peak times when people read tweets. On Twitter, there is, ‘Twitter Analytics’, click on the tab named ‘Audiences’ and then scroll to ‘Country’. Once you have identified where the majority of your followers are located, go to Tweroid. This is a tool that lets you know the peak times that your tweet can be read in various countries.

Don’t Re-invent The Tweet.

At times it is just as simple as tweeting the same tweet several times without followers know it’s the same. On the same Twitter Analytics, you can find out which of your tweets got a lot of engagements. Once you find the tweet, then identify what elements are in the tweet. Use the same elements to create another tweet.

Create Content From People.

The beauty about Twitter is that you can create a Twitter lists so that you can see other people’s tweets. Find people on Twitter who share the same content that you believe your followers can also consume. Add them to your Twitter list and keep checking what they have tweeted, then retweet what you want.

Anyone can write a tweet, but not all tweets get seen or gain lots of engagement. Just like any marketing strategy, Twitter marketing requires you to follow the elements. It also requires that you do lots of studies so that you can be relevant.